2020-2022
MediaMonks
TikTok Projects
As a junior creative at MediaMonks, I worked hand in hand with a team of music producers, influencers, social-media strategists and more to bring to life viral TikTok campaigns. These are some examples of that work.
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Role: Creative
Client MAYBELLINE | SKYHIGH MASCARA
Year 2021
As SkyHigh mascara began to gain traction on TikTok, we partnered with Maybelline to create in-feed ads asking users what their best angle was.
Client L'ORÉAL PARIS | HYALURONIC ACID
Year 2021-2022
This was perhaps the most challenging and comprehensive of the TikTok projects, as it included four products with four different activation plans. We worked hand-in-hand with some of TikTok's biggest influencers and taped into app-specific trends like duets, ASMR, challenges, reviews and more.
Client MAYBELLINE | SUPERSTAY FOUNDATION
Year 2021
Superstar foundation was made to be extra-resistant, so we put it to the test with a series of fun challenges, like jumping in a pool or having your puppy give you kisses.