2021 - 2022
MEDIA.MONKS
TikTok Campaigns
As a junior creative at MediaMonks, I worked hand in hand with a team of music producers, influencers, social-media strategists and more to bring to life viral TikTok campaigns. These are some examples of that work.
Role: Creative
Client MAISON MARGIELA | REPLICA
Year 2021
Luxury brand Maison Margiela came to us to execute a TikTok influencer campaign for their Beach Walk Replica perfume. We wanted to jump on the trend of aesthetic videos in order to bring to life beautiful, sensorial snapshot videos that reminded us of what summer feels like.
Client MAYBELLINE | SKYHIGH MASCARA
Year 2021
As SkyHigh mascara began to gain traction on TikTok, we partnered with Maybelline to create in-feed ads asking users what their best angle was.
Client MAYBELLINE | SUPERSTAY FOUNDATION
Year 2021
Superstar foundation was made to be extra-resistant, so we put it to the test with a series of fun challenges, like jumping in a pool or having your puppy give you kisses.
Client L'ORÉAL PARIS | HYALURONIC ACID
Year 2021-2022
This was perhaps the most challenging and comprehensive of the TikTok projects, as it included four products with four different activation plans. We worked hand-in-hand with some of TikTok's biggest influencers and taped into app-specific trends like duets, ASMR, challenges, reviews and more.