We've all got a really bad souvenir somewhere in our homes. Maybe it's an Eiffel Tower keychain or a London phone-box magnet. It's time to say goodbye to all the clutter from terrible, useless and –let's face it– tacky souvenirs once and for all.  The brief was to communicate low-cost airline Flybondi's competitive low fares.

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The idea? Burn it all.